Santander
Client: Company in the banking and the insurance industry (Madrid, Spain)
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The challenge: To co-create with the managers from different departments the strategic plan and a roadmap of actions focused on the organization's digital transformation.
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Applied methodologies:
- Design Thinking
- Fundamentals of organizational coaching
- SCRUM
- Lean Start Up
Tools and frameworks applied:
- Rapid prototyping: MVP
- SCRUM tools: Creation of product backlog, user story maps and burn down chart
- Barrett's Pyramid
- Value proposition identification
- Staircase of abstraction
- Brainwriting, brainstorming
- Retrospective (different formats)
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Lessons learned:
- The importance of detail developing a session flow
- Content creation for a new line of business: Coaching for coaches
- The power of collective intelligence
Movistar
Client: Movistar (Lima, Perú)
The Challenge: To build and negotiate new business models with digital partners such us Evernote, Life 360, Hello Food, etc. I was responsable of proposing potential partnerships, defining the commercial strategy and making sure the product was released to the market.
My role: Product Manager for New Digital Business
Results:
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First month 60% of users impacted redeem the promotion
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Best launching results in Latin America Evernote + Movistar Perú
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First digital product launched in Movistar Perú
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Internal video series enhancing digital transformation in the company
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Learned lessons:
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I developed a 360 perspective regarding a product release
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I learned to lead multidisciplinary teams and negotiate with them.
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Working under pressure.
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Having rigorous control of my timing and actions.
Nestlé UK
Client: Mass consumption transnational (London, UK)
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The challenge: Understanding the purchasing and daily habits of a market niche prior to launching the product to the market.
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The solution: Conduct several in-depth interviews to analyze trends and identify customer real needs.
Tools and frameworks applied:
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Coaching powerful questions
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Empathy Map Canvas
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Rapport and active listening
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Ethnographic observation
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Non-verbal communication
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Trends analysis and clustering
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Lessons learned:
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The value of powerful questions and active listening
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The importance of not reaching conclusions based only on the user's online interaction. Human connection is necessary to spot real needs.
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Listening to what has not been said.
Arcelor Mittal
Client: Company from the energy sector (Asturias, Spain)
The Challenge: Develop an Open Innovation strategy to connect the company to the innovation ecosystem. We developed a spin off from the ground up.
My role: Service and Strategic Designer
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Tools and frameworks applied:
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Ethnographic research
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Team facilitation and co-creation
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UX / UI concepts
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Value Proposition Canvas
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Lean start up approach
Learned lessons:
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Trust the process
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Always challenge the brief
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Background diversity enriches results
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Fail fast, fail cheap
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Trust in my team
Forum 2000
Client: Forum 2000 Foundation for Human Rights (Prague, Czech Republic)
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The challenge: Understand the value and impact that Forum 2000 conferences have had for their participants over the years.
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Solution: Conduct in-depth interviews with policy makers and speakers from different Latin American countries.
Tools and frameworks applied:
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Non-verbal communication
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Coaching powerful questions
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Rapport and active listening
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Trends analysis and clustering
Lessons learned:
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Ability to synthesize findings and identify trends
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Open communication with the client to understand the intention of the project and translate it into the final deliverable.
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Be aware of the communication dynamic in a political environment.
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The importance of observing non-verbal communication
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Copywriting and report development